SEO Six Step Process for Boulder Internet Marketing Strategy
SEO Process - What to Expect when working with Boulder Search 
Engine Marketing Strategies
SEO doesn't have to be a complicated process. We make the SEO and SEM process simple enough for you to understand and learn the basics, while keeping it easy for you to follow; step-by-step, from our first meet-up consultation to completion with your successful website reports.
Your Business Website's Custom SEO in 6 Steps:
The entire process entails:
1. Keyword research for the top keyworth (high demand/low supply)
a. Exhaustive research for top keyword selection
2. Creating Optimized Pages of content (and/or Optimizing current content)
a. Implementing top keyworth keywords into website structure
b. Meta Tag implementation
3. Internal Anchor Linking Strategies
4. Your Website Submissions
a. Search Engine Submissions top four search engines
b. XML Sitemap submissions to top four Search Engines (Google, Yahoo!, MSN/Live, ask.com)
c. Submitting website link(s) to top website referral directories (Yahoo!, DMOZ, Online Business Directory)
5. Creating Custom Inbound Linking Popularity Campaign
6. Website Monitoring - Tracking and Traffic Report(s)
That's it!
Please see below for more in-depth explanation on each of the above steps:
1. Keyword Research
Your ultimate goal is to come up within the top four Search Engines for the top keyword terms that you've used per page. This ensures maximum traffic to ALL of your pages, and not just the homepage.
This also means that one of your pages for a specific product will pop up, so you get targeted traffic directly to that page, rather than your website visitors arriving to the homepage and having to click around to find what they hope you might have!
Keyword research also allows you a window into your customer's world and view. For instance, a search for the keyword "golf clubs" may bring up: "used golf clubs", "hybrid golf clubs", "golf clubs reviews", "taylor made golf clubs", "golf clubs sets", "types of golf clubs", etc. With such specific results appearing within your initial keyword research, you will be more in tune with exactly the item or service that your potential customers are looking for.
Click here to learn more about keywords and keyworth importance.
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2. Content Optimization
Creation of top-quality content is of utmost importance for several reasons:
- Search Engines find the content on your website and understand what your site is about
- Visitors trust and value your information, which leads to more sales
- Search Engines measure visitor behavior
a. Immaculate code is easier for search engines to discover, read, and find your keywords, content and internal links. We use CSS to cut down significant extraneous code styles (such as tables, images, videos, clunky HTML, etc).
b. Metas behind scene - search engines can see this code, which tells more detail about what your site is about. Humans do not see meta tag codes.
c. On page optimization - top keywords often give a winning edge when implemented properly on each page of your website. With on page optimization, Boulder SEM Strategies works hard to be certain that your most important keywords are properly positioned throughout your website pages.
d. Google Analytics - Embedding Google Analytic code onto each page created (optional)
Embedding Google Analytics code into each of your pages helps to monitor when and where your traffic comes from; which pages are read more frequently, etc...(This code is invisible to human visitors.) Google Analytics helps you (and us!) learn about your traffic patterns, so that we may plan accordingly, in terms of newer traffic-gaining SEM strategies specifically for your business' web site.
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3. Internal Linking
Internal linking lets search engines know what your site is about, by letting them easily crawl your own links within your website. Also makes for a nicer visitor experience. This process links your own pages to each other, which makes it easier for your human visitors to find additional helpful information on your website. Such types of internal linking can also include your visitor sitemap, footer links, and anchor tags.
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4. Submitting your XML sitemap to the top four Search Engines
Once the Search Engines have your sitemap, they will be alerted every time you update pages or create new pages. This helps them crawl your site and links and keep updated with your ranking!:-)
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5. Inbound linking campaign
This is when other websites place a link on their website, that leads to your website.
The more links pointing to your website, the faster Google (and the other search engines) finds and ranks your site.
Some of the best ways to get inbound links are as follows:
- Submitting related articles to top article hubs (such as ezinearticles.com, buzzle.com, and articlecity.com)
- Placing a "Spread the word with our site" page on your site to encourage others to place a link to your site via their website and/or blog(s).
- Submitting your website to related website directories
- Blogging
This process eventually rolls in a circle and repeats itself, until you've more customers than you know what to do with.
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6. Custom Traffic Reports, using Google Analytics (or if preferred, StatCounter).
If you use Site Build It! hosting, we can check the traffic directly from your SBI website panel.
You are all set!
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Additional possible steps (not essentially needed, but highly recommended)
- Newsletter (if possible)
When you create a newsletter, it keeps those "closer" to you. You send them once a month newsletters to advertise new specials, new products, and/or articles on how to wear their new Saris, etc...
The more people that join your newsletter, the more money you are going to make via repeat customers.
- Setting up an affiliate program; so that other top business websites can sell your products and/or services (by directing others to your site) for a small commission.
- Social Media and Bookmarking - This is currently ablaze with excitement, hosting hundreds and thousands of members who enjoy sharing their favorite websites amongst themselves (and other new members who join every day). Such sites are: Facebook, Myspace, Technorati, Digg, Twitter, etc. Google and the other search engines tend to like these types of sites, as they are often kept abreast of fresh, updated, and daily information.
- Video marketing - These days videos are growing more and more. Some folks enjoy reading websites, and some enjoy watching videos. Videos reach thousands of people daily in forms of: promotional advertising, educational lessons via video streaming, instructional videos (think showing fitness exercises), etc. Videos are often easily traded, and/or posted onto various other websites, bringing a lot of attention to the producer of the video - you and your business!
Traffic will begin to come to your website within six to nine weeks after completion of your project. Within 5 months of the completion of your website's optimization, we guarantee at least top 30 ranking for at least three of your keyword phrases; and top 10 ranking for at least one of your keyword phrases.
Click here for a 50% off coupon for your first Boulder SEO consultancy meeting.
